Flaunter is an online SaaS platform that makes it easy for media to talk about your brand more often by connecting your images and products with the best journalists, bloggers, influencers & stylists. Having launched in late 2015 in the Startmate accelerator program, Flaunter now works with some of the world’s largest brands and publishers.

To understand the world of Fashion PR, we headed over to the Flaunter office a couple of times for the initial brand and product workshops; where we talked mission, brand message and product differentiation. Flaunter's vision is to create a better PR experience for brands and content publishers by providing them with a sophisticated digital platform that gives them the tools they need to connect, grow and reach new audiences.

The direction for the Flaunter new brand identity was focused on clearly and consistently communicating their offering to the target audience and having a defined brand identity for everyone to follow.

Flaunter's mission is to make it easy for brands to reach new audiences by connecting their content with the best storytellers. In order for brands to relate to this and for the message to resonate, we created a bold and sophisticated brand designed to fit within the visual style of the fashion, beauty and interior brands on the platform. It combines the company's clever and stylish personality with its core values of open inclusiveness, people-first and intuitive innovation.

We also produced a series of custom single-line illustrations for use across the product and marketing material that deconstructed complex imagery into minimalist art.

Flaunter exists to make the PR experience better for brands and content publishers. So we designed a logo that feels at home on the high-resolution, user-uploaded images that come from the platform, but can also take centre-stage when needed. We teamed up with typographer Dave Foster to produce an elegant new cursive wordmark for Flaunter with flourishes of handwritten typography, giving the brand an approachable and stylish tone.

Flaunter is a massive platform — even stripped down to its core features it took over 3 months and almost 200 InVision screens to conceptualise the end-to-end feature flows: login, signup, onboarding, image and album management, content discovery for media, creating and connecting products, dashboard, racks and samples, publishing showrooms and generating reports.

Flaunter’s new design isn’t just a facelift — we redesigned and rebuilt the Flaunter platform from the ground up with a greatly improved user experience. We assisted Flaunter's engineering team by creating a beautiful, flexible and scalable design system for the product in Vue, complete with all the components they would need to start turning our designs and prototypes into screens.

One of the great new features we implemented as part of product strategy was Products - a simple, effective solution to the current logic and performance problems created by “linked images”. In the old Flaunter platform, related images (variants of each other or multiple photographs of the same real-world item) can be connected by “linking” them, creating a one-way relationship wherein image A contains a link to image B. Now, images can be added to a Product where a selected amount of shared information like SKU and Price are shared to each image.