AdvisoryWeb Development

Futrli Your artificial intelligence small business accountant

Futrli is a financial technology startup based in Australia and the U.K. Their flagship suite of products analyse your data, interpret and prioritise it into daily actions, so you can get back to working on your business, not in it.

The Futrli team reached out to Jellypepper for help developing their new marketing website. We paired up with a team of two ex-Metalab designers who had designed the new Futrli suite of products, to produce a new website that is as beautiful as it is fast and scalable.

Running a small business shouldn’t be hard. You just want to do what you love; not wrangle with the financials. The new Futrli homepage tells the story of the new product suite, allowing you to:

  • View features and benefits
  • Browse products
  • Check integrations with your existing tools
  • See what others are saying
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The new Futrli website is built on modern, cutting-edge web technologies. Preserving existing SEO was paramount for the Futrli marketing team, so we opted for our favourite stack - Gatsby as the framework and Prismic as the headless CMS to create a decoupled CMS, tied together with GraphQL. The site is deployed on Netlify, handy since it comes with SSL, continuous deployment, form management and many other features out of the box. A static site generator allowed us to tackle the existing performance and accessibility issues as well as improve the overall technical SEO.

Cashflow is king. Unless you manage it well, all the effort you’ve spent building your small business could be for nothing. We’re on a mission to help you succeed and break the 50% failure rate trend.

A good website isn't just judged on performance and aesthetics, but also how well it scales. Powerful, versatile templating with detailed content types allows the Futrli marketing team to spin up new product pages with ease. Just point, click and publish - it couldn't be easier. Using a combination of customisable text, video and image fields together with built-in, automatic parallax effects for each component, the product page designs really come to life.

Running a small business is hard - 50% fail by their fifth year. Futrli is on a mission to help these small businesses succeed and wanted to surface this important mission and vibrant culture on their About and Careers pages. We added animated hover effects, easily filterable job roles and integrations with Youtube and Workable APIs to give these company pages more life and interactivity.

Futrli plays nice with so many other tools that we decided to bring the same flexible, robust templating system to Integration pages. With just a few clicks, the Futrli team can choose an accent colour, select some images and publish a new Integration page faster than it takes to make a cup of coffee.

The Futrli website codebase is lean and incredibly performant. Using the latest in optimisation techniques such as lazy loading, next-gen image formats and file splitting, we were able to achieve unthrottled mobile Lighthouse scores of 85+ for performance, accessibility, best practices and technical SEO.

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