Revolutionising 3D cell biology to accelerate drug discovery
How we helped Inventia accelerate drug discovery and biomedical research
- Web Design
- Digital Product Design
- Print Design
- Motion Design
- April, 2020
Inventia is an Australian life sciences company dedicated to the development, manufacture and sale of equipment and reagents for advanced medical research assays by means of 3D bioprinting. Their low cost and standardised bio-based additive fabrication of 3D human tissue and organ models aim to transform the medical research sector by enabling the flexible production of 3D cell based assays. In other words, they 3D print awesome cell cultures in a beautifully designed printer.
Cameron from Inventia reached out to Jellypepper for help designing and building their new website and producing some marketing collateral. The new site was to focus on a balance of beauty and function, much like their award-winning Rastrum printer.
Before jumping into the website redesign, we spent a bit of time refining the core Inventia brand - revisiting the company's colour palette and typography (below). We also created a simple logo animation inspired by their printer mechanism to use as an intro and outro on marketing collateral.
For typeface, we landed on Faktum - an exploration into the geometric sans genre, inspired by Mid-century modern architecture and interior design. It is available in 40 styles, combining clear lines, organic curves and geometric shapes into one contemporary design. We found the interplay between clean lines and organic curves reflected Inventia's minimalist aesthetic combined with the motif of a cell structure.
The experience of working with Jellypepper is always pleasant. They understood our needs and were able to translate complex concept into visually stunning end-products. The team is always very organised, trustworthy and efficient. I could not recommend them more.Angie TjandraProduct Engineer at Inventia
The Inventia colour palette uses a vivid contrast of dark and light monochromes mixed with Rastrum pink, a colour derived from the printer and inspired by photography of cell cultures. The dark colours are used as backgrounds to bring cell cultures and spheroid imagery to life, while the whites and light greys are used with minimalist content to evoke a sense of simplicity and beauty.
The new Inventia website is beautiful, responsive and fast. It's built on Gatsby and Prismic which gives it unparalleled load times, and hosted on Netlify with automatic continuous integration and deployment.
Inventia relies on a balance of photography, video, 3D renders and iconography to convey complex ideas in cell biology. We created a set of custom icons for the new website to visualise the benefits of 3D cell cultures, features of RASTRUM hydrogels and more.
Automated and pre-validated workflows take away the pain of working in 3D.
Create 3D cell models an order of magnitude faster than manual methods.
Ensure unprecedented reproducibility well-to-well, day-to-day and site-to-site.
The power to create 3D cell models that are not possible with manual methods.
Tunable kPa to provide physiologically relevant stiffness environment.
Including the core peptide sequences that mediated integrin binding.
Rich in the natural extracellular matrix (i.e. laminin and collagen)
To enable cleavage of the matrix by cell-secreted proteases.
Place different cell types and matrix components in precise 3D constructs.
Move confidently to implementing 3D models in your pre-clinical pipeline.
Screen a range of drugs against an individual patient’s tumour cells in vitro.
We also assisted in organising a photoshoot for the new Inventia site. We teamed up with a Queensland-based photographer and videographer to capture a series of photos that showcases the Inventia team and their product.
As a last touch, we assisted in producing a looping background hero video for the homepage. In a few simple scenes, it conveys the entire RASTRUM experience from designing structures to printing models and performing downstream analysis.
Jellypepper do amazing design - the work speaks for itself. What we really appreciated was how seamlessly they integrated with our team to crystallise ideas and then bring them to life.Cameron FerrisChief Operating Officer at Inventia