The easiest way to buy, sell and learn crypto

    Lightswap is a London-based cryptocurrency startup that provides thorough research reports on cryptocurrencies. If you’re into investing in crypto, that means you can stop guessing and start making well-informed decisions.

    Leon from Lightswap reached out to Jellypepper for help branding and designing a crypto exchange that didn't freak people out... a platform that empowered everyday people to find financial freedom through the use of cryptocurrencies.

    Hey Hayden! I’m looking for a team to help me design a logo, styleguide and product for a cryptocurrency exchange that I’m starting in February 2018. Is this something you’d be happy to work on?

    Hey Leon, absolutely! We’re big fans of crypto, so designing an exchange that regular folks can use sounds fun.

    Exciting! Let’s set up a call for this week sometime...

    From Aave to Zcoin


    You've probably heard something about this "crypto" thing… all the kids are doing it these days. Crypto investors understand there's big money to be made in trading, but know that it's complex to understand and navigate the potential security risks. Our goal was to design a secure, trustworthy and beautiful exchange so users can feel comfortable and confident when making trades.

    Humanising Cryptocurrency

    Brand Identity


    We combined the idea of coins being traded with the popular symbolism of Yin and Yang from Chinese philosophy to create the foundations for the Lightswap logo.

    Absolutely Mint

    Green has long been associated with the concept of money. When paper notes were introduced in 1929 in the United States, the U.S. Bureau of Engraving and Printing opted to use green because the colour was highly resistant to chemical and physical changes, which meant longer lasting dye. We selected green as Lightswap's primary colour as a throwback to the traditional system of fiat currency, creating a subtle visual bridge between the old world and new.

    So Grotesk

    Lightswap uses a single typeface: Post Grotesk, a sans serif typeface with an approachable and friendly tone. It’s simple, refined characters with generous line height makes it beautifully readable at small and large scales.

    Absolutely iconic

    Lightswap relies on illustrations to breathe life into a typically dry and complex industry. We created a series of illustrations that made the brand and website feel more friendly and casual.

    Core Team

    The most notable 8 people working on the coin.


    User / developer popularity, development and social channels.


    Coin’s plans for the next year, divided into four quarters.


    Competitors and rival coins and discussion of the sector.

    Risk of Manipulation

    Market cap, volume in circulation and daily trading volume.


    News about the coin aggregated from global sources.

    Financial Metrics

    Market share, volatility index, price performance and growth.


    Product Design

    Lightswap is designed for beginner and intermediate crypto investors. Research shows they are typically men between the ages of 20 to 45 years old, so we opted to design everyone else — people who regularly use technology, but aren't techies, developers or experienced financial traders.

    Making (ex)change

    Crypto investors currently face a lack of trust in the existing exchanges. Our focus was designing a beautiful exchange that is secure and trustworthy, so users can feel comfortable and confident when making trades.

    Reporting in

    The crypto market is currently developer-led... hard to navigate and understand. Knowledge is a huge barrier to entry for aspiring traders, meaning there's a great opportunity for to bring crypto trading to new audiences and push the industry forward. To do this, we focused on guidance and education on crypto, accessible through a simple and easy to use reports section.

    To the Moon

    Website Design

    The marketing site didn’t just need to capture emails for the upcoming launch — it had to show that Lightswap is a platform run by real people, here to support and guide them.

    Jellypepper understood my brief, customer base and goals better than any other design agency. They explained their design process and kept me informed every step of the way. I love the way the entire process was managed and the final work delivered exceeded my expectations.

    Leon Johnson

    Founder of Lightswap