Your brand is what your customers think you are. This is shaped through their experiences and interaction with your products, services and communications. You influence those thoughts with the messages you communicate, the way you behave and, today more than ever, the experience you deliver.
Your brand’s experience should be a reflection of your brand strategy. These need to be clear and consistent for everyone who comes into contact with your brand. When this happens a brand becomes believable, resulting in engagement, loyalty and success.
A Brand has three primary functions:
- Navigation: Brands help consumers choose from an array of choices
- Reassurance: Brands communicate the intrinsic quality of the product or service and reassure customers that they have made the right choice
- Engagement: Brands use distinctive imagery, language, and associations to encourage customers to identify with the brand
Our goal is to align your brand strategy with your customer’s experience. One of the ways we can figure this out is by running a brand workshop, where we’ll develop a shared understanding of the business to inform the direction of the new brand.