Branding - What your company looks like and how it behaves.
We uncover and highlight the things that make your company special, then bring them to life with a beautiful and meaningful identity.
Brand Strategy
A brand strategy guides how your brand should speak, behave and feel like. It creates strong foundations on which everything else is built, including your identity.
Research
We typically start by doing tons of research. We conduct interviews, workshops and desk research to get to know everything about your business, your industry and your audiences.
Synthesis
Once we're armed with data, we synthesise it into insights and create three key takeaways to drive the new direction of your brand strategy.
Report
We then deliver a thorough and insightful research report that provides a comprehensive analysis of the situation. It shines a light on the path forward and the opportunities to grasp.
Recommendations
Following the report, we provide recommendations for a brand strategy consisting of your new tagline, edge, personality, vision, values and so on.
Brand Identity
Armed with your strategic foundations, we can move on to visuals where we explore core brand elements such as colour, typography, patterns and of course, your logo.
Discovery
We start by discovering the competition, external influencers and new trends to identify aesthetics that could serve as a north star for the new brand.
Moodboards
We explore several possible visual territories and build moodboards around them. It helps determine what vibe you feel most comfortable with.
Art Direction
Once we have a narrower field to play within, it's time for us to suggest colours, typography, patterns, illustration and photography styles. This is where the direction starts to become more refined.
Visual Guidelines
We wrap things up by finalising all visual elements and gathering everything into clear, easy-to-use guidelines with usage guidelines, do's and dont's that you can pass along to your team.
Brand Assets
Our team works with our freelance friends to create assets that can really spice up your brand - whether you need an explainer video, beautiful illustration or cool 3D graphics.
Video
We've helped companies like Canva showcase their new products and features with motion design and explainer videos.
Illustration
We've helped companies like Elevio bring their brand to life with illustrations, adding a bit of flavour and personality.
3D Graphics
We've helped companies like Corellium blur the line between real and virtual with awesome 3D graphics.
We've helped companies like Baraja bring their product to life in stunning detail with print collateral.
Your brand book
Once we have defined the essentials, we collate everything into a beautiful and concise brand book which covers everything you're about - in both words and in visuals.
