We’ve helped a wide range of companies create amazing experiences. Here are some of those projects.

Selected projects

Space Machines Company is an in-space logistics company, aiming to building infrastructure for the Space Economy. Their transportation and logistics services get you precisely where you need to go in space.

Rajat from Space Machines Company reached out to Jellypepper for help getting to market and raising their next round of funding.

Hi Hayden, I have an in-space transportation startup and we are looking for someone to help us with our website and review our brand. Let me know if you have some time to talk more.

Hey Rajat 👋 nice to meet you! Sounds incredible, I’d love to have a call with you to chat more about how we can launch (pun intended) the new Space Machines.

Haha sounds good, just booked in a call - look forward to speaking then!

Genesis

First, the conquest of horizons that we never thought possible.

Then, the emerging of embryonic industries that foreshadow the explosion of new, allied economies.

And finally, an irreversible shift in our way of life, how we consume and what we dream is possible.

This is the era-changing journey of innovation on which Space Machines Company embarks. It is a noble path navigated by great pioneers and prodigious conscientious industrialists alike, who unlocked our planet to modern trade & commerce and brought access to new goods & services for the prosperity of all.

And like pioneers before us, transport infrastructure will be the price of the entry to the benefits of open manufacturing in space. This is the emerging industry that will power the new space economy, and this is the business of Space Machines Company.

So, for the benefit of businesses who crave access to a new world of manufacturing possibility, Space Machines Company will shape and harness technology that unlocks the potential of this new, prodigious commercial arena.

The result: like Edison and Florey before us, the benefits and possibilities of easy, reliable and accessible transportation to space will rain down on generations and generations to come.

The Vast Unknown

Our mission was to establish Space Machines as the leading force in the emerging market of in-space transportation. After our initial chat with Rajat, we picked up on a few specific goals:

"Right now, the technology is hard to explain. We want to be able to talk about what we do, what the value is to customers and investors"

"We want to explain what the core value of our business is, what do we do and why do we do it."

"We want our site to position us apart from our competitors, as well as focus on our team, unique technology and culture"

To achieve these, we'd need to rebuild the brand from the ground up and start with the fundamentals - research.

Mapping the Trajectory

As SMC is operating in a new market, we need to make a statement with a futuristic yet accessible brand. In the long-term, the ambition is to become much more of an established, utilitarian brand.

To make sure we were positioning the new Space Machines brand correctly, we considered three key audience needs:

Essentially, to educate on how space navigation works. It can be difficult for people to understand how movement works in space.

The majority of people love to watch space wonders, but very few understand them. According to a survey from Ipsos, 75% of Americans declare watching lunar eclipses, 68% watch shooting stars, and 52% watch meteor showers. However, only a small majority say they are familiar with space exploration or astronomy (56% each), and only 5% consider themselves very well-informed.

In order to understand the value of Space Machines, we need our audiences to understand how machines move in space.

To democratise access to space. The rise of commercial space attracts investors and drives costs down. According to Morgan Stanley, the global space industry is expected to generate revenue of over $1 trillion by 2040, up from $350 billion in 2020.

Additionally, the cost to launch 1kg into space have gone from $50,000+ (with a very long lead time) to roughly $2,000 - $2500.

As such, we believe Space Machines has the potential to be a leading force in leveraging space opportunities.

To connect space destinations. According to Space Capital, the total investment in infrastructure (launch, satellites, logistics etc.) has jumped to a record $8.9 billion in 2020.

With access to space becoming increasingly democratised through corporations, there is a major need for sustainable, operable and effective transport infrastructure.

Center of Gravity

Based on our findings, we concluded that the new brand should be centered around three key pillars:

Education: Making it easy to understand how we move machines in space

Connection: Showing how our technology gets you to specific destinations in space

Democratisation: Making in-space transportation accessible to all

We'd do this through framing the brand through the lens of a sustainable, accessible and gradual approach to space logistics.

Humankind is great at launching rockets, but once in space we struggle to find our way and reach specific destinations. That’s where Space Machines Company come in - your guide in what can feel like the vast unknown.

Their purpose is to make space work for everyone. Just as we need roads, gas stations and maintenance shops for our cars, we are building the infrastructure needed to support space transportation.

In stark contrast to many of the intimidatingly aspirational space brands in the market, we decided to position it as educational, humble, accessible and inspiring.

The Launchpad

Rather than throwing the rocket out with the launch system (does that adaption work?), we decided to give the current brand an audit. This helped us to gain an understanding of what is currently working in the brand, highlight key areas that we can develop and uncover which assets could benefit from being revised.

This led us to three key recommendations:

Clearly articulate and communicate SMC’s edge: define SMC’s brand positioning, vision and personality to make SMC stand out and ensure everyone instantly understand why follow, work with or invest in SMC.

Structure the SMC brand for greater longevity: build an overarching framework that provides consistency and shows how everything works together in the simplest way possible.

Build credibility by giving more substance to the brand: create more content around SMC’s offering, team and vision for the future of space transportation.

We decided to keep the original logomark - it's unique and recognisable shape, simplicity and overall concept made it a strong structural element to build off.

We started by creating a series of moodboards to find the vibe of the new Space Machines Company brand. While we explored many options - contemporary simplicity, clean and friendly and even retro-futurism, we landed on a concept we called "Engineered Vibrancy".

Essentially, it's the balance of human and machine, the "ingenious machinist", where we pair bright and energetic colours like yellow and orange with a unique geometric headline font and typographic layouts.

For the typeface, we chose Replica as it's strong character creates the foundation for the entire direction. The typeface feels engineered and technical, but it’s rawness and brutality is offset by warm, high-contrast colours.

Meteor Shower

A brand as technology-led as Space Machines Company relies on brilliant, inspiring 3D renders to bring their product to life. We worked with their in-house designer to produce a series of stills and video renders for the new website.

Altitude Control

The new Space Machines Company website is designed to be informative and educational rather than convincing and salesy, showing that they don't just have a vision, but a strong plan to get there. We also focused on building credibility by providing more detail about the team, investors and partners behind the company.

The overall site is designed to be a "lean back experience" - we wanted to remove as much navigational thinking as possible for the user. By pushing for a more scrollable / passive experience, the goal was to increase time on site and make the site feel more narrative driven.

The Propulsion Engine

The new website is built on the brand new Next.js 11 and comes with incredible performance, ESLint conformance and Webpack 5 compatibility. Written in Typescript and built on our standard JAMStack technologies of Vercel and Prismic, it's incredibly fast, flexible and scalable.

Space Machines Company

Space Machines Turntable

Siesta Campers is a leading campervan hire company in Portugal offering a range of iconic VW campervans spanning from the 1970s to the present day, each with a unique personality of their own.

Tom introduced us to Loyd from Siesta Campers with the goal of designing and building a simple, intuitive and sunny booking experience to transport you to the warmth of the Portuguese coast.

Hey Hayden, we're looking into rebuilding our wsite on a new stack with a fresh design. Is this something you can help us with?

Hey Loyd 👋 Great to meet you! I’d love to have a call with you to chat more about the Siesta Campers site and how we can best help you 💪

Hi Hayden. Pleased to meet you as well! Have scheduled a chat for Thursday look forward to it. Cheers.

Portugal. The Van

The goal for Siesta Campers was to design and build a site that highlighted the team's unique experience - over 20 years of open-road travel, restoring some of the most expensive vintage VW's money can buy and assembling high-tech VW transporters for Portuguese holidays.

From Portugal with Love

The website's design is rich and clean with a respectful nod to the rich cultural history of the original VW Campervan. We brought it to life with absolutely stunning original photography captured by the Siesta Campers team and the Instagram influencers taking their vans out for a spin.

We chose a bold Recoleta as the primary typeface - a serif designed by Jorge Cisterna and published through Latinotype in 2018 which fondly recalls the soft, warm serifs popular during the 1970s - to highlight Siesta Campers' inviting personality while underlining the romanticism of open-road travel.

The colour palette is warm and soft, with notable choices such as Alice Blue and Papaya Whip that accentuate the natural textures of earth, water and sky found in photography around the site, such as the cosmopolitan capital of Portugal - Lisbon.

Built for Roaming

The new Siesta Campers site is more complex than it lets on. It's built on Next.js, as well as a custom commerce and logistics back-end and augmented with Prismic (our headless CMS of choice).

It's fully internationalised in five languages and built on top of a robust design system, meaning it's built to scale effectively. It's also fully responsive - go on, give it a try!

Siesta Campers

Siesta Campers Hero

Corellium is an ARM device virtualization platform, designed to accelerate your development work by breaking down the physical barriers to entry.

Amanda from Corellium was referred to us from our friends at Baraja. After our first chat, we knew this was a company we were unbelievably keen to work with.

During this time, Corellium was in an escalating lawsuit with Apple. The week we launched the new site, they ended up beating Apple in the early lawsuit and winning Forbes cybersecurity product of the year.

Hayden, meet Amanda! Amanda runs Corellium, a company that virtualizes mobile devices. Hayden runs Jellypepper, a digital agency that produces damn fine creative work and I've had the pleasure of working with on several projects.

Hey Hayden, nice to meet you! We’re after some help with our brand and website. Would love to have a chat if possible.

Hey Amanda, great to meet you! Awesome, looking forward to chatting 😄

The Tools to Advance

After a couple of conversations with the Corellium team, we started with the foundations for a new Brand Strategy including positioning and value propositions for the company's products and verticals. The objective was to build foundations that can support ambitious growth, as well as to grow industry visibility with a powerful brand.

After digging deep into the Corellium world, it became clear that they were not a typical technology vendor. We discovered a team of relentless pioneers who invent technology daily for the benefit of their community. We defined a clear path for the Corellium brand that’s truly reflective of what goes on behind the scenes and highlights what makes them so fascinating.

It’s important to showcase the extent of Corellium’s offering and capabilities in a structure that’s easy to understand and supports the company’s long-term ambitions.

What works internally does not necessarily make sense from an external perspective. In this presentation, we explore different ways of presenting what Corellium does. These are first drafts that will need to be refined once we agree on the best approach.

Indistinguishable from Magic

After talking to some of Corellium’s users, the one thing that stuck with us was a particular turn of phrase — they liked to say Corellium’s product "feels like magic". We couldn’t shake this feeling that there was something deep there, so we created a moodboard centred around the idea "indistinguishable from magic", a quote from the three laws of science fiction writer Arthur C. Clarke.

Rather than completely change the Corellium logo, we worked on a few rounds of concepts that explored varying levels of deviation and changes, focusing specifically on simple typography and shape improvements. The result was a cleaner wordmark and sharper logomark, offering themselves to the slick nature of the new brand.

We decided to go with Nizar Kazan’s Lausanne as the primary typeface — an extraordinarily sophisticated sans-serif with an ultra-organic aesthetic. It’s supported by ITC Franklin Gothic, the square-jawed and strong-armed typeface designed for a more technical feeling.

The new Corellium styleguide builds of the core idea of magic, steeped in a series of immersive shades of black. We combine this with the simplicity of pure white, a wide range of greys and a stroke of royal blue. Then, for the times where we pull the rabbit from the hat, bursts of warm and colourful gradients.

Crystallise

We spiced up the visual identity with 3D shapes that conceptualise the technology and make Corellium looks even more cutting-edge. We used the concept of a core within a magical container, which would be spun in and out of existence.

Because of the complex and pioneering nature of Corellium, we helped find a simple, structured and visual way of talking about the technology and its products.

Groundbreaking

What you say is just as important as how you say it. To assist in the copywriting for the new website, we ran a few workshops with Corellium to gain a much deeper understanding of each product. Building off the principles and values in the Brand Strategy, we assisted Corellium in simplifying their messaging and articulating their value to both new hackers and professional enterprise users.

The Best of Both Worlds

Developers and engineers are blown away by the accuracy and reliability of the Corellium technology. It enables them to work on virtual mobile devices that look and behave the same they would in real life, without needing any hardware and with far better accuracy than emulators. It’s truly groundbreaking stuff and our job was to create a sleek and informative website that would do their new brand justice.

We also revisited Corellium's signup flow, splitting up the form into stages to make it easier to move through, as each step is more digestible and it gives the team a chance to speak a bit more colloquially to their new customer.

BigCommerce found that testimonials during checkout make it 58% more likely a user will convert. We added a testimonial from one of Corellium's featured users to ease the tension when filling in personal details, showing that someone’s done it before and they were super happy with it.

Smooth as Silk

We built and launched a series of web experiences for Corellium, including the waitlist, enterprise signup flow and of course, the new website. These packages were built as part of a Svelte + Typescript based monorepo that sat on top a robust design system.

Corellium

Corellium: Hero Video

Inventia is an Australian life sciences company dedicated to the development, manufacture and sale of equipment and reagents for advanced medical research assays by means of 3D bioprinting. Their low cost and standardised bio-based additive fabrication of 3D human tissue and organ models aim to transform the medical research sector by enabling the flexible production of 3D cell based assays.

Cameron from Inventia reached out to Jellypepper for help designing and building their new website and producing some marketing collateral. The new site was to focus on a balance of beauty and function, much like their award-winning Rastrum printer.

Hi there! We’re looking at redesigning our website for Inventia. We’ve developed unique digital bioprinting technology and would love our site to reflect the passion and knowledge that goes into something like this.

Hey Cameron, great to meet you! Absolutely, happy to help out and your product sounds incredible! Let’s catch up for a coffee and chat out the details.

Too easy 🙂 Thanks mate. We’re keen to go ahead and get started - really looking forward to working with you!!

Designed to Cell

We created a simple logo animation inspired by their printer mechanism to use as an intro and outro on marketing collateral.

The Inventia colour palette uses a vivid contrast of dark and light colours mixed with Rastrum pink, a colour derived from the printer and inspired by photography of cell cultures. It’s designed to bring cell cultures and spheroid imagery to life, while evoking a sense of simplicity and beauty.

We paired it with the typeface Faktum - the interplay between clean lines and organic curves reflecting Inventia's minimalist aesthetic combined with the motif of a cell structure.

Inventia relies on a balance of photography, video, 3D renders and iconography to convey complex ideas in cell biology. We created a set of custom icons for the new website to visualise the benefits of 3D cell cultures, features of RASTRUM hydrogels and more.

Automated and pre-validated workflows take away the pain of working in 3D.

Simple

Create 3D cell models an order of magnitude faster than manual methods.

Efficient

Ensure unprecedented reproducibility well-to-well, day-to-day and site-to-site.

Reproducible

The power to create 3D cell models that are not possible with manual methods.

Powerful

Tunable kPa to provide physiologically relevant stiffness environment.

Stiffness

Including the core peptide sequences that mediated integrin binding.

Peptides

Rich in the natural extracellular matrix (i.e. laminin and collagen).

Proteins

To enable cleavage of the matrix by cell-secreted proteases.

Sites

Place different cell types and matrix components in precise 3D constructs.

Biology

Move confidently to implementing 3D models in your pre-clinical pipeline.

Discovery

Screen a range of drugs against an individual patient’s tumour cells in vitro.

Screening

The Future is 3D

The new Inventia website is beautiful, responsive and fast. It's built on Gatsby and Prismic which gives it unparalleled load times, and hosted on Netlify with automatic continuous integration and deployment.

Back to the lab

We also assisted in organising a photoshoot for the new Inventia site. We teamed up with a freelance photographer and videographer to capture a series of photos that showcases the Inventia team and their product. We also captured some footage to produce a looping background hero video for the homepage. In a few simple scenes, it conveys the entire RASTRUM experience from designing structures to printing models and performing downstream analysis.

Accelerating drug discovery with 3D cell biology

Inventia

The homepage hero video on the Inventia website

Inventia Hero Video

Clipchamp is a Brisbane-based video technology startup focused on empowering the world's creatives. Their mission is to help everyone create awesome video content that's fun to create and gets your message across in an immersive way. In 2021, they were acquired by Microsoft in a push to to empower creators.

Anna from Clipchamp reached out to us to help improve various components of their video editing platform. While the first version of Clipchamp was visually appealing with its dark iMovie-like layout, there were a lot of issues surrounding user experience. Below is a summary of some of the improvements we made to the video editing platform over the 18 months that we worked with them.

Hey Hayden! Would you be interested on working on Clipchamp Create? We need help designing new features and UX improvements on existing components.

Hey Anna, absolutely! Love your product, it’s about time video editing came to the web.

Amazing! Are you available to start like... immediately? 🙃

Start from scratch

One of the fundamental issues with the video editor itself was the layout. Behavioural data collected by the Clipchamp team found that the UI (while beautiful) simply wasn't understandable by people who have never used a video editing platform before. After much research, we designed a major change for the editor.

Tailored for you

Now that the core editor was easier to use and scaled better, we needed to assist in pricing plans. We redesigned the pricing plans so the USPs are logically grouped and can be read and compared horizontally. We also rewrote the features as a single line for easy reading, with tooltips for extra context and made micro-transactions a secondary choice by moving it below the pricing plans as a button, rather than it's own pricing plan card.

Pick a card, any card

We also redesigned the checkout screen to show the payment details and itemised bill side by side. A quick look at pricing data showed that 60% of Clipchamp users paid with Paypal, so bringing this up the top and visually separating it from the rest of the form meant that we had a quick, one-click checkout.

Welcome Aboard

Before we started working on onboarding, only 30% of users were finishing videos due to “blank canvas fear”. The goal was to push this number up by at least 10% using a step-by-step guided approach to help users activate, as well as introducing templates — off-the-shelf collections of video, audio, text and transitions that make it faster to create a high-quality outcome. It was also a good chance for us to learn a bit more about the type of user we're helping and hopefully tailor their experience.

That’s your cue

Once the user is actually in the editor, we needed a way of guiding them through all the available actions and features. To do this, we designed a series of visual cues, designed to replace the existing AppCues integration. These new, built-in cues allow us to add a deeper level of interaction to our product tours — like showing how to drag and drop media assets into the timeline.

Drop it like it’s hot

With the Clipchamp Extension in Dropbox, you can open and edit your video files in Clipchamp without downloading or uploading your files. Once you’ve imported your videos from Dropbox, Clipchamp makes it super easy to combine, trim, add text, filters, music and more. When you’re done editing, simply export your finished project back to Dropbox.

Automagical

One of the hardest things to do when creating a professional-looking video for multiple platforms is dealing with the different dimensions. To do away with the hassle of dragging, dropping, resizing and positioning, we designed a magical automatic placement tool (called autolayout) based on various constraints and rules. Combined with Clipchamp's ability to quickly change the aspect ratio of your video, the ability to create responsive videos that work great on any screen has never been easier.

Command + X

Even for advanced users, it's not always easy to remember keyboard shortcuts. Just hold down the command key for a few moments and we'll show you available shortcuts.

Put it there

Clipchamp track rows can only take one type of media at a time, so we added a visual indicator for available space when you're dragging in new media.

The good stuff

We introduced stars as a visual language element to signify something Premium. This helps tie together things like high resolution exports, paid stock assets, branding and other features that require an upgraded Clipchamp account.

Safe and sound

Connect to your Google Drive account and Clipchamp will automatically store the latest version of your video, creating a shareable link so you can send your friends and coworkers a preview!

Finishing up

Once a user creates a video they love, they can export and download it. To improve this experience, we transitioned the export process to a multi-screen flow. The first screen visually illustrates the different resolutions on offer with different sized videos along with a description of where it’s most appropriate. If the user selects a resolution that requires a higher plan, we show the pricing plans and upgrade process in the same flow.

Clipchamp

Zibbet's journey started in 2009 when they launched their marketplace for handmade goods, powered by a global community of independent artists, crafters and vintage collectors. It's a place where you can buy the most amazing, unique and inspiring products that can't be found anywhere else. Today however, they're working on something new.

Jono from Zibbet reached out to us to design a multi-channel sales platform for their existing audience — artists, makers and craftspeople alike. The goal is to provide more exposure, awareness and sales by offering a convenient, effective distribution, a synchronised inventory management system and simple accounting.

Hi Hayden! We’re on the hunt to find a team to help us with our new blog, product design and design system. It’s a bit of a handful!

Hey Jono, nice to meet you! Sounds like fun, let’s catch up for coffee next week and you can run me through it.

Awesome mate, keen to explore what we can do together.

Do what you Love

Zibbet's vision is to be the #1 household name for creative entrepreneurs wanting to sell online... their mission is to help out customers achieve their definition of success, empower them to succeed and save them more time so they can spend it what they love.

The marketplace and new platform exists to give creative people an outlet, an escape from their 9 to 5 to do what they love. Real creatives often get lost in the noise of outsourcing and mass manufacturing, ignored in a saturated market. But for hobbyists and entrepreneurs, Zibbet lets you make your own journey.

Handcrafted

The original Zibbet logo was designed with “handmade” in mind — the mark bearing semblance to an origami swan and the wordmark purely handwritten. The new wordmark has a simplified architecture — from the original four layers to a single outline of formal cursive, with emphasis on the clarity around the “e”, the curves of the “b”s and the cursive nature of the “z” and “t”.

The revision of the swan was to create a cleaner, simpler and more balanced shape. We cut down on the number of angles and enhanced the form in areas such as the wing, for increased readability at smaller sizes. The new logo mark focuses on consistency and coherence around block weights and angles — its increased geometrical precision lending an aura of reliability and trust.

The new colour palette is well-balanced and saturated, giving a sense of vibrancy. The colours are warm and friendly, but not quite pastel-y. Tasty, but not overly sweet.

We chose Tiempos Headline by Klim Type Foundry for the heading font as it seemed to add a feeling of creative flair and helps avoid the stale all-sans cliche of the modern web application. We selected Proxima Soft for the body typeface for its playful rounded nature and throwback to the original Zibbet product typeface.

Creative Entrepreneurs

Zibbet's mission is to help creative entrepreneurs sell more, which formed the basis of their original marketplace. But managing multiple sales channels can be a headache, which is why Zibbet pivoted to an aggregate inventory management system which combines synchronised sales channels with national / international shipping and order fulfilment.

The new Zibbet dashboard provides a high-level overview of your productivity as a creator. You can quickly see your pending orders, recent sales and monthly revenue, as well as get some tailored tips direct from the Zibbet team on how to sell more. Plus, you get to learn how to say "hello" in every language... what's not to love?

We started off from a component level to create a design system, setting the Zibbet team up to move faster as they build up their design and engineering teams. The quality of the design system would dictate how effective the new teams can be in designing and developing, so we were going to invest in the foundations and make each component look and feel awesome.

Fancy that

We also had the chance to work on the new blog and marketing site. They're both rich with beautiful, textured illustrations that convey the power of Zibbet in the hands of a creative entrepreneur. While the marketing site has more vibrant colours and focuses on product literacy and conversion, the blog takes on a more "arts and crafts" vibe and focuses on education through courses, blogs and tools.

Helping creative entrepreneurs grow their business

Zibbet

Zibbet Hero Animation

Brighte is a payment provider for sustainable energy products. They offer interest-free loan repayment plans through accredited vendors and merchants, with on-the-spot credit applications that give you an outcome in just a few minutes.

Katherine from Brighte reach out to us with the goal of creating a new customer-focused model, offering simple pre-approval and quotes direct to the homeowner and providing qualified leads to vendors through an ongoing relationship.

Hi Hayden, would be keen to meet you and share Brighte’s story. We have a consumer app we are launching this year... would love your help with it!

Hey Katherine, absolutely! I’m all in for sustainable energy. Let’s grab a coffee and talk about it.

Access to an energy efficient future for all